The days of spending countless hours searching for information about a prospect are no more. Salespeople and marketers can now easily access and track data about their target customers with just a few clicks.
Sales intelligence is a term used for tech software that helps salespeople and marketers discover, collect, analyze and evaluate data of potential customers or decision makers. It helps in lead generation and gives insight on prospects.
Sales intelligence is like an energy booster for effective selling – it provides you with detailed information you need to win over your industry and your potential customers. Additionally, you will get a depth knowledge of company history, financial figures, employee size, employee contact and much more.
Sales intelligence is vital for both sales and marketing teams, helping them find, monitor, and analyze info on targeted and existing customers. It can create an Ideal Customer Profile (ICP) and make the sales process more effective by finding the best-fitting prospects and customizing outreach to close more deals. No company can succeed in offering everything to everyone, so sales and marketing teams must collaborate to make ICPs work with sales intelligence.
Sales intelligence helps B2B sales teams focus on the right prospects, target decision makers, and identify the best strategies for closing deals. It enables understanding of customers’ needs, preferences and buying patterns, and creates more effective sales pitches. It also provides insights into competitors, helping sales teams gain an edge.
Selecting the most suitable sales intelligence tool for your business can be quite difficult. Therefore, to make it easier, we have compiled a list of 5 best sales intelligence tools based on our research.
ZoomInfo provides a contact database of the potential decision makers, including over 129 million verified email addresses. With ZoomInfo, you can filter your prospect list by location, industry, job title, company revenue, and more to segment contact information and allow you to create ICPs.
Apollo.io is a powerful tool to help salespeople reach their ideal customers. It can quickly retrieve up-to-date email addresses and contact numbers while you browse LinkedIn. Plus, it helps you see when your emails are opened, making it easier to reach out to prospects. It offers 200+ data points plus AI insights to create targeted lists and update existing leads & customers.
SMARTe is a great sales intelligence tool which provides the accurate B2B contact details of potential decision makers faster and easily. It furnishes sales teams with access to 55+ data points such as installed technologies, company attributes, mobile numbers, email addresses, and more. It is also compatible with existing CRMs and MAPs, and it is provided with a Chrome extension to help sales reps acquire contact and company information from corporate websites and LinkedIn profiles.
To learn more about how SMARTe is a better choice as compared to other alternatives, click here.
Cognism is a European data specialist that helps revenue teams find the right B2B prospects quickly and easily. With its 400 million-strong profile database and powerful filtering capabilities, you can create highly-targeted Ideal Customer Profiles and contact lists for your marketing and sales team. Furthermore, Cognism’s real-time sales trigger alerts enable you to reach out to prospects when they are most likely to respond.
Lusha is designed to provide businesses with access to the most comprehensive and reliable contact information available. The platform is especially useful for sales, marketing, and recruitment professionals who need to quickly and accurately connect with the right people and companies. It is simple to use and allows users to access the data they need in a matter of seconds.
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