GDPR was EU’s most path-breaking privacy update in over two decades. Yet, over 57% of B2B sales professionals are not aware of what GDPR is.
We’ve seen that most companies don’t have a clear understanding of their target audience. Without a clear understanding of who will benefit from your product, how they research new products and offerings, which products are they currently using, and where
Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there?
With AI powering your ABM strategy, you can get insights into your prospects’ levels of engagement and the success of their campaigns.
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