email
4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven

Email Marketing is one of the most cost-efficient forms of marketing. It delivers the highest ROI when compared to the rest. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from

Customer Churn Explained: How to Use Data to Keep Your Customers from Leaving?
Customer Churn Explained: How to Use Data to Keep Your Customers from Leaving?

Customer Churn Explained: How to Use Data to Keep Your Customers from Leaving? Can you name a single business that has never lost a customer? Whenever customers are unhappy, whatever the reason it may be, they leave. It’s that simple.

About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data
About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data

GDPR was EU’s most path-breaking privacy update in over two decades. Yet, over 57% of B2B sales professionals are not aware of what GDPR is.

What to look for in ideal Data Provider?
What to look for in ideal Data Provider?

Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there?