Sales and marketing leaders while talking about efficiency know that Account-Based Marketing allows you to align your teams around the same targeted accounts to promote long-term growth, delight customers, and boost revenue.

Account-Based Marketing needs sales and marketing teams to work together to target best-fit accounts and turn them into customers. ABM is defined by holistic thinking and engaging relevant personas within your target accounts while focusing on quality growth, not quantity metrics.

Successful Account-Based Marketing Strategies require a shared list of target accounts and following a set of account-based principles that focus on quality, not quantity to help sales and marketing teams work as one, and focus resources on the highest propensity accounts.

While there are many benefits associated with ABM including efficient use of your marketing budget and better customer experience, below are the ones that mostly and positively have made an impact.

1. Marketing and Sales Alignment with Account-Based Marketing

B2B decisions aren’t made by individuals, they’re made by teams. ABM is a tight partnership between marketing and sales. A highly targeted and data-driven strategy, ABM enables you to identify and reach mutually-identified high-value customers. It allows collaboration between teams and better communication across the organization. This enables your teams to pick up the account even after a while no matter how long it has been with your company.

# SMARTe helps you find updated contacts within your TA as well as follow your champions to their new account.

2. Increased relevancy among your Target Accounts

The account you choose to invest in requires personalization. Your content, product-based information, communications, and campaigns are personalized and customized allowing you to position your business in the most relevant way for your target accounts. Your target accounts see you as what they need to solve their challenges using your products and services.

# You can discover firmographics and tech install with our advanced search filters with technographic insights across 6800+ technologies.

3. Streamlining your sales cycle

You will usually research your prospect’s information, then connect, have a discovery call, and try to close the deal, and on closing, delight by providing a consistent customer experience.

Data-driven Account-based marketing streamlines your sales cycle by ensuring that the accounts you target are the right ones for your business. You thus have a sales cycle that starts by identifying Target accounts, presenting and closing, and ensuring a delightful personalized customer experience.

4. Measuring ROI becomes easier with Account-Based Marketing

With ABM, it becomes easier to measure the return on investment for every account you invest time and resources in and confirm whether that account was your Ideal Customer Profile. Thus, helping you to identify and target similar accounts. You’ll then have a data-driven account-based marketing model to get moving your strategy forward.

# We can help you find lookalike customers with global contact discovery for those ABM/ target accounts.

5. Quality over Quantity

Account-Based Marketing requires you to invest time and resources in those chosen, high-value accounts instead of struggling to close less qualified leads who may not be the best fit. And as a result, you’ll have loyal customers who later turn into your best marketers ensuring good word of mouth and helping you expand business among their network.

A great data-driven Account-Based Marketing strategy promises holistic growth and retention for your accounts while making sure your revenue teams are well synced towards a common goal.

The most important element that fuels your ABM strategy: ACCOUNT BASED MARKETING DATA

It is important to meet your Target Audience where they are by building an account intelligent database. To understand how SMARTe can help you boost your Account-Based Marketing efforts, First Step TO Get Qualified Leads

The post Why ABM is your answer – Personalized, Pivotal and Proven! appeared first on SMARTe .

Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; and no strategy is more perfectly positioned for it than account-based marketing (ABM). B2B marketers know that ABM strategies can yield significantly higher conversion rates than traditional marketing. It can deliver a much more deeply personalized customer experience and a more efficient and target-oriented sales team. With AI powering your ABM strategy, you can get insights into your prospects’ levels of engagement and the success of their campaigns.

Like most marketing teams, you are likely looking to scale your efforts towards an ABM strategy. Today, with increased buyer demands, ad-hoc data sources, and advances in Artificial Intelligence, a unified and accurate customer data is critical to running account-based marketing programs at scale. Given below are a few ways AI can have a profound impact on your ABM strategy.

Target the right accounts with accurate data

AI is a capable to gauge intent, thereby making it a great tool for the account selection process. From a Total Addressable Market that meets a basic set of your criteria like revenue, employee count and industry-type, Artificial intelligence can help you narrow down and tell you how well the set of accounts fits within your ideal customer profile. Specifically, at SMARTe, we use Artificial Intelligence and NLP technologies in combination with decades of domain expertise to provide accurate, high- quality global contact data.

Take Your Relationship-Building to a Whole New Level

Artificial Intelligence can identify patterns and insights humans would not usually find. Once it understands the motivations behind consumer actions, AI uses it to develop more personalized marketing messages.

Depending on where your prospect is within the marketing funnel, and the unique path they took to get there, you can serve them the most appropriate messaging that will take them to the next step. Marketing and Sales heads can use this capability to make sure no opportunity is wasted and no lead is left behind. Apart from its ability to automate almost everything you’re doing, one of the key features of AI is its ability to personalize content at the right time for every prospect.

Get your Sales and Marketing Teams to play the same tune

The most important benefit of ABM is the alignment of your sales and marketing teams; and AI can help you boost this coordination further. AI can provide sales with activity and behavioral data, which they can then act on in a unique case-by-case manner. This approach provides better ROI than the usual generalized “smiling and dialing” technique in which unsolicited calls are made to prospective clients.

The SDRs are provided with a whole dossier of information enabling them to pick up the phone and say, “I’ve researched your organization, I know so-and-so about you, you probably have this kind of a problem and here’s how we can help.”  You’re much more likely to score a meeting off the back of such a conversation.

ABM will always require a company-wide approach and AI can only complement your ABM efforts. But if it is used properly, and with the right technologies, you can do implement strategies that were unimaginable just a decade ago. To learn more about how SMARTe can dramatically scale and improve all aspects of your ABM strategy with its AI-enabled products like SMARTe Discover and SMARTe Enrich, contact our sales team today.

The post How AI Can Impact Account-Based Marketing in 2021 appeared first on SMARTe .