A Washington Post article mentioned, “Work interruptions can cost you 6 hours a day”. And as it is, sales reps have a lot on their plate – calls, emails, updating CRM, meetings, etc. The biggest of them – hitting targets.

Account Based Marketing is a marketing and sales strategy that emphasizes deep understanding of a selected group of key accounts and makes significant effort to understand their business and need for your solution. In fact, the definition of ABM revolves around

Importance of Data Enrichment All the organizations currently hold humongous data coming from various sources like websites, web forms, google ads, downloads and other sources. This data makes way for all your campaigns and the success and failure of the

An average marketing department spends 31.6% of their budget on events!  Events are one of the best ways to get your products/offerings in front of your prospects, the leads accumulated from the events have to be properly nurtured and milked

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? We have been talking to a lot

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle As B2B marketers, our primary goal is to generate leads. To generate the best quality leads with the highest chances of

Why Your Sales and Marketing Teams Deserve Better B2B Data in 2022 Your prospects, buyers, and competitors are going digital and moving faster than usual. LinkedIn did a survey that suggested that 81% of sales professionals are using video conferencing

The SMARTe Method to B2B Data Enrichment In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. Generating new leads is becoming more challenging by the day.