How to ensure your business is CCPA Compliant? It was only last year that the General Data Protection Regulation (GDPR) came into effect. It impacted how companies used personal data across the world. Businesses have now become accustomed to adjusting
A Conclusive GDPR Checklist: What Marketers Need to Know In this era of marketing, data is always at the core of everything, and data is available in plenty. Data is being collected at an incredibly fast pace. The websites you
Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there?
In a data-driven world, insights of the technology used by your prospects can give you a great competitive advantage. If, for example, you offer a B2B software, it is essentially an awesome head start for you to know which other
Just a few months ago, we were booking flights, hotels, and meetings with our customers and prospects. Most people had held their appointments, sales kickoff meetings, and marketing teams were busy executing their campaigns and planning for events and conferences.
5 Things to Consider While Evaluating Any B2B Data Provider Sales reps spend too much time finding the contact details of decision-makers. To make matters worse, inaccurate data wastes 27.3% of sales reps’ time. Building an accurate B2B contact list
Reports suggest that 97% of sales calls go unanswered or straight to voicemail. While we could work on leaving an effective voice message that guarantees a callback, stats show that only 11% of those will get returned. And that’s not
Account-based marketing is not a new concept, but it has recently seen a resurgence due to evolving technology and a changing technology and marketing landscape. The implementation of an ABM strategy can help boost marketing ROI, generate more qualified leads,
If you target everyone, you target no one. When B2C businesses start their personalization journey, they break down their customers and leads up into segments based on unique demographics. This makes it much easier to create relevant content and personalized
What is Data Enrichment? How Does CRM Data Enrichment Help Marketers? Business decisions are increasingly driven by data and dirty data is expensive. Organizations invest a lot of time into CRM implementation and management. All these efforts can be rendered
440 N Wolfe Road, Sunnyvale CA
United States, 94085
1101 A, Vishwaroop IT Park, Sector 30-A,
Vashi, Navi Mumbai, 400703
