• What is B2B Data?
• What does B2B Data consist?
• How can you get B2B Data?
• Why you should use data for B2B sales/prospecting?
• Benefits of B2B Data for revenue teams: Sales, Marketing, RevOps
• What are the different data points important for B2B prospecting?
• How to append, enrich and keep your B2B Data fresh?

What is B2B Data?

B2B data refers to information about businesses that is used for business-to-business (B2B) marketing and sales efforts. This data typically includes information such as company size, industry, location, decision makers’ job titles and contact information, and more. B2B data can be used to create targeted lists of potential customers, personalize marketing materials and outreach efforts, and improve the accuracy of sales forecasts. The information is typically collected from a variety of sources, including business directories, trade shows, public records, and web scraping, and is often provided by data vendors. The quality and accuracy of B2B data can vary widely, so it’s important to choose a reputable data platform like SMARTe or Zoominfo.

What does B2B Data consist?

B2B data typically consists of:

• Company information: This includes the name of the company, its size (number of employees), industry, location, website, and other relevant details.
• Contact information: This includes the names, job titles, email addresses, and phone numbers of decision-makers at the target company.
• Demographic information: This includes information about the target company’s target market, such as age, gender, income, education level, and more.
• Technographic information: This includes information about the target company’s technology stack, such as the software and tools they use, and their level of adoption.
• Behavioral information: This includes information about the target company’s behavior, such as their engagement with marketing materials, their website activity, and their purchasing history.
• Firmographic information: This includes information about the financial health and stability of the target company, such as revenue, profit margins, and growth rate.
• Industry information: This includes information about the target company’s industry, including market trends, competitive landscape, and regulatory environment.

This information can be used to create targeted lists of potential customers, personalize marketing materials and outreach efforts, and improve the accuracy of sales forecasts.

How can you get B2B Data?

There are several ways to obtain B2B data, including:

• Data platforms: There are many companies like SMARTe, Cognism, Zoominfo, Lusha, etc. that specialize in collecting and selling B2B data. These data platforms typically have large databases of business information that they update regularly.
• Trade shows and events: Attending trade shows and events is a great way to collect B2B data. You can collect business cards and other contact information from the attendees and vendors you meet.
• Public records: You can also obtain B2B data from public records, such as business registration databases, tax records, and government statistics.
• Online directories: There are many online directories that list businesses, such as Yelp, Manta, and the Better Business Bureau. You can use these directories to search for businesses in your target market and collect information about them.
• Web scraping: You can use web scraping tools to collect B2B data from websites. For example, you could scrape company websites to gather information about their products, services, and target markets.
• Surveys and questionnaires: You can use surveys and questionnaires to gather information from businesses directly. For example, you could conduct a survey of your existing customers to gather information about their businesses and the types of products and services they need.

It’s important to note that the quality and accuracy of B2B data can vary widely, so it’s important to choose a reputable data platform that has verified information for effective marketing or sales efforts.

Why you should use data for B2B sales/prospecting?

• Identifying and defining TAM

• Creating an ICP to pinpoint your perfect buyer

• Lead generation to contact your ICP using mobile numbers and business emails.

• Outbound Sales to proactively reach potential customers.
• Demand generation to attract new buyers

Benefits of B2B Data for revenue teams: Sales, Marketing and RevOps

Benefits of using B2B data for sales teams:

Targeted outreach: B2B data allows sales teams to target their outreach efforts to the right companies and decision-makers. This saves time and resources compared to mass marketing efforts and increases the chances of success.

Improved personalization: With B2B data, sales teams can personalize their outreach efforts by using the information they have about the target company, such as industry, size, and decision maker’s job title. This helps to build rapport and increase the chances of closing a deal.

Better lead qualification: B2B data helps sales teams to better qualify leads by providing information about the target company’s size, budget, and purchasing power. This allows sales teams to prioritize their efforts and focus on the most promising prospects.

Increased efficiency: B2B data can help sales teams to automate many of the manual tasks associated with lead generation and outreach. For example, they can use marketing automation software to send targeted emails and track engagement.

Improved forecasting: B2B data provides valuable insights into the target company’s behavior, industry trends, and buying patterns. This information can be used to improve sales forecasting and make more informed decisions about resource allocation and sales strategy.

B2B data helps sales teams to be more efficient, effective, and successful in their outreach efforts. By using data to guide their efforts, they can improve their chances of reaching the right companies, building relationships, and closing deals.

Marketing teams have the below advantages using B2B data:

Targeted marketing: B2B data allows marketing teams to target their marketing efforts to the right companies and decision makers. This increases the chances of success and improves the return on investment in marketing activities.

Personalized messaging: B2B data provides insights into the target company’s industry, size, and decision makers’ job titles. This information can be used to personalize marketing messages and build stronger relationships with prospects.

Improved segmentation: B2B data can be used to segment the target market based on factors such as industry, company size, and location. This allows marketing teams to create more effective and relevant campaigns for each segment.

Better lead generation: B2B data can be used to generate leads by targeting the right companies and decision makers with the right messaging and offers. This improves the efficiency and effectiveness of lead generation efforts.

Increased engagement: B2B data can help marketing teams to better understand the target company’s behavior and preferences. This information can be used to create more engaging and relevant content, such as case studies, white papers, and webinars.

Improved measurement and analysis: B2B data can be used to track the success of marketing efforts, measure engagement and conversions, and make data-driven decisions. This helps marketing teams to continuously improve their efforts and achieve better results.

RevOps

There are several benefits of using B2B data for revenue operations teams, including:

Improved lead management: B2B data can be used to manage and prioritize leads based on factors such as company size, budget, and purchasing power. This helps revenue operations teams to allocate resources more efficiently and focus on the most promising prospects.

Better alignment: B2B data provides insights into the target company’s industry, size, and decision maker’s job title. This information can be used to align sales and marketing efforts and ensure that the right messaging and offers are being delivered to the right prospects.

Improved data quality: B2B data can help to maintain and improve the quality of data in the revenue operations system. For example, it can be used to update records, correct errors, and enrich profiles with additional information.

Increased efficiency: B2B data can be used to automate many of the manual tasks associated with lead management and data quality. For example, revenue operations teams can use marketing automation software to manage leads and track progress.

Improved forecasting: B2B data provides valuable insights into the target company’s behavior, industry trends, and buying patterns. This information can be used to improve sales forecasting and make more informed decisions about resource allocation and sales strategy.

Better insights: B2B data can be used to gather insights into the target company’s preferences, needs, and buying behavior. This information can be used to inform product development and pricing decisions, and to optimize marketing and sales efforts.

By using data to guide their efforts, RevOps teams can improve the quality of data, align sales and marketing efforts, and achieve better results.

What are the different data points important for B2B prospecting?

B2B Data used for prospecting must have these data points:

First name

Last name

Job title

Company name

Business telephone number

Business email address

How to append, enrich and keep your b2b data fresh?

Keeping B2B data fresh and accurate is critical to the success of sales, marketing, and revenue operations efforts. Here are some steps you can take to append, enrich, and keep your B2B data fresh:

Append data: You can append missing data to your B2B records by using data platforms. This can help to fill in missing information, such as missing email addresses or phone numbers, and improve the accuracy of your records.

Enrich data: You can enrich your B2B data by using data platforms. This can add additional information, such as company size, industry, and decision maker’s job title, to your records.

Keep data fresh: You can keep your B2B data fresh by regularly updating your records and removing outdated information. You can do this by using data platforms like SMARTe which enrich data in real-time.

Validate data: You can validate your B2B data by using data validation services or by conducting regular data quality assessments. This can help to ensure that your records are accurate and up-to-date, and can improve the effectiveness of your sales, marketing, and revenue operations efforts.

Monitor data: You can monitor your B2B data by using data monitoring tools or by conducting regular data audits. This can help to identify errors, update records, and ensure that your data remains fresh and accurate.

Overall, keeping your B2B data fresh and accurate requires a combination of regular data management practices and the use of platforms. By investing in data enrichment, you can improve the accuracy and quality of your records, and achieve better results in your sales, marketing, and revenue operations efforts.

SMARTe offers global and compliant B2B data with 70% mobile numbers in NA and 50% mobile numbers across EMEA, APAC, and LATAM.

Sign up using the link below to start using our app and access your prospect’s mobile numbers and business emails.

Sign up for free: https://app.smarteinc.com/signup

Use LinkedIn? Download our extension to find emails & phone numbers directly from LinkedIn or while browsing any corporate websites.

SMARTe’s Chrome extension: https://bit.ly/3PEnXdt

The post What is B2B Data? Types of B2B data, Uses and Data Enrichment appeared first on SMARTe .

Most of us have come across this or automatic emails stating the prospect no longer works with the company.

This happens when a prospect quits jobs, switches companies or departments, gets promoted, or is working from a new location.

One in five people changes jobs at the start of the year. According to the LinkedIn State of Sales report, the majority of sellers say they have lost deals in the past 12 months due to a key stakeholder leaving a client or prospect company. It’s a challenge for both sales & marketers to know that their prospects have changed jobs and they set out to manually search and track down their prospect’s new contact information. This can be really time-consuming and equally frustrating if organizations are not using a sales intelligence platform to fetch job change updates and feed them automatically to CRM.

Well, so what is Job Change Update?

A notification or an update you receive with the latest company and contact information when your prospect switches roles or moves to a different company. This kind of notification can be helpful for companies who are trying to keep track of their ICP. By knowing when someone has switched companies, they can adjust their marketing and sales strategies to ensure they are targeting the right people with the right details.

Why is it important to have Job Change Updates?

Salespeople and marketers put forth a lot of effort and follow-ups. And, when they realize that their mailings or phone calls are pointless because the lead or prospect, they are attempting to reach is no longer active, they proceed to manual research. This takes a lot of time and ultimately lengthens the sales cycle.

Alternately, if the company uses a sales intelligence platform like SMARTe, they get notified with the latest prospect details when prospects switch roles. This will shorten the sales cycle and save their reps time spent on manual research, allowing them to concentrate on lead conversion.

Here are five additional benefits of having Job Change Updates in addition to the importance already mentioned:

1. Warm leads offer more opportunities: A former satisfied customer or prospect is not a cold lead if they move jobs. Instead, they are already familiar with your organization and your offerings. By keeping in touch with them, your team can approach a new business through a person who is already familiar with your product, expanding your pipeline.
   
   2. Low Bounces: As the database has the most recent email addresses, there is a probability of low bounce rates if it is updated. This will help increase the effectiveness of your campaigns and attract more customers.
   
   3. Shorter sales-cycle: When SDRs have access to the latest updated information on role change, they can quickly identify potential leads and focus on creating relationships with them. This saves significant time that would otherwise be spent researching.
   
   4. Low customer churn risk: Keeping customer churn low is essential for all businesses, especially now since acquiring new customers is more expensive than keeping the ones you already have. Even when leads switch jobs or organizations, it’s important to keep up with and nurture existing contacts to keep the connection going. As a result, your risk of customer churn is reduced because it is less likely that you will lose touch with these clients.
   
   5. Updated CRM data: CRM data can quickly become outdated as people switch jobs. However, you can keep your databases up-to-date by setting up alerts to track changes using a sales intelligence platform.

Which data platform provides Job Change Updates?

There are numerous tools on the market that offer this functionality, but I’ll list the finest ones below:

1. SMARTe: SMARTe is a sales intelligence data platform that provides detailed information on global decision-makers. Data attributes like accurate mobile numbers and direct dials of key contacts will enhance your dial-to-connect ratio, which will ultimately lead to closing more deals. You get notified with every update as and when your contact changes jobs. With easy integration in place, your CRM gets cleansed and enriched in real-time.
   
   Ø Strengths:
   • Real-time CRM data enrichment to keep prospect information updated
   • The best industry match rate with the 90-day refresh rate
   • Easy integration with any CRM and MAP.
   • Appends your database with over 55+ data attributes like mobile numbers, emails, location phone etc.
   • Double opt-in, human-verified data from 202+ countries
   •Sales-ready data of 207 M contacts from 20 M companies across the  Globe.
   
   Ø Weakness:
   • Basic (but improving) UI/UX as compared to ZoomInfo, LinkedIn etc.

Sign up for free or request a quick walkthrough of our platform.

Use LinkedIn? Download our extension to find emails & phone numbers directly from LinkedIn or while browsing any corporate websites.

SMARTe’s Chrome extension: https://bit.ly/3PEnXdt

2. LinkedIn Sales Navigator: LinkedIn Sales Navigator is a sales management tool that helps sales teams identify new leads and manage their pipeline using LinkedIn data.

Ø Strengths:
• User-updated data on LinkedIn.
• Notifications and lead recommendations in real-time.

Ø Weakness:
• Too pricey with less features
• Limited integrations with other software.

3. ZoomInfo: ZoomInfo is a lead generation tool that assists sales teams in identifying leads, as well as building and maintaining their pipeline. It uses data-driven insights to assist with prospecting, allowing you to identify and connect with the right leads.

Ø Strengths:
• Access to a large B2B contact database
• Integrations with other key B2B software

Ø Weakness:
• High cost with limited features
• The database is mainly focused on North America

You must provide the right information to help your sales team perform well. Therefore, it is imperative to keep track of job change updates so that your team stays connected with their target customers.

If you are looking for platforms that can track job changes, you should automate data enrichment to keep your CRM updated and refreshed in real time.

Learn more about how SMARTe can help you stay in touch with your existing prospects and customers to improve your conversion rates and build a pipeline that works for you.
Book a demo today!

The post <strong>How tracking job changes helps improve pipeline</strong> appeared first on SMARTe .

60% of our customers have recorded a significant increase in their Opportunity Pipeline just by enriching their CRM data. Not having contact information of decision makers, outdated or missing contacts in the CRM can be major obstacles for sales & marketing teams tasked with lead generation.

To maintain high-quality contact data is the biggest challenge for major organizations. In order to have high-quality data, your CRM needs to be updated on a regular basis with appropriate information. You may find contact data vendors, even freelancers who may help you in filling up or cleanse your CRM data, but how do you trust them?

When you cleanse or enrich your data with SMARTe, you get 98% accuracy which means when your Marketing and Sales team reach out to your prospects via various channels like web forms, tradeshow/event data, CRM/MAP and inbound leads, they will be hitting right prospects at right time.

We have proven cases of customers improving their sales funnel, sales productivity and marketing ROI by enriching and refreshing their data regularly and in the right manner.

We help customers –

• Get a better picture of your prospects and customers by filling in your data gaps
• Reach new and more prospects with accurate contact and company information
• Gain more insights of your total addressable market (TAM)
• 10x ROI on your marketing campaigns

How do we get your data clean and updated?

Data is of paramount importance. Before initiating to clean-up your contact data one must be aware of the current status of data. A proper understanding of current data status and identifying the relevant data to clean-up is as essential as the data enrich/refresh process.

So we offer comprehensive audit on CRM data to identify the right contacts to clean and enrich.

• Understand your current criteria and refresh relevant data
• Pay only for good data, with a lesser turnaround time
• Identify the irrelevant data and discard it

After identification of appropriate data for enrichment, through our phone validation and other verification proprietary tools, we will in the missing gaps & verify wrong information. You don’t have to worry about your data formats, SMARTe can put refreshed data in your preferred format.

Increase your Sales Pipeline and Marketing ROI today!

Request for a Demo Now – For Qualified Leads.

The post Increase your ROI by 4x with SMARTe Enrich appeared first on SMARTe .