As a sales professional, it can be tough to find ways to make your follow-up emails stand out from the crowd. You know that you need to follow up on leads to close deals, but sometimes it can feel like you’re just sending the same generic message over and over again. That’s where humor comes in. By injecting a little bit of humor into your sales follow-up emails, you can differentiate yourself from the competition and make your messages more memorable. In this article, we’ll share some tips and tricks for using humor in your sales follow-up emails, as well as some examples of funny templates that you can customize to fit your style.

Why humor works in sales follow-up emails: Humor is a powerful tool in sales for a few reasons. Firstly, it helps to break down barriers and establish a connection with your prospect. When you can make someone laugh, you create a sense of rapport and trust that can be difficult to achieve through more formal communication. Additionally, humor helps to make your message more memorable. Think about it – how many sales follow-up emails have you received that were forgettable because they were so dry and boring? By using humor, you’re more likely to stand out in your prospect’s mind and make a lasting impression.

Of course, not all humor is created equal. You don’t want to come across as unprofessional or offensive, so it’s important to strike the right balance. You want to be funny, but not at the expense of your credibility or your prospect’s comfort level. That’s why it’s important to follow some best practices when incorporating humor into your sales follow-up emails.

Tips for using humor in sales follow-up emails

Know Your Audience:

Humor can be subjective, so it’s important to know your audience before you start cracking jokes. What might be funny to one person could be offensive to another. Take some time to research your prospect and learn about their interests and sense of humor. This will help you tailor your message to them and increase the chances of success.

Keep it Relevant:

Humor is great, but it shouldn’t come at the expense of your message. Make sure that your joke or pun is relevant to the subject matter at hand. If you’re reaching out to a prospect about a software product, for example, you might make a joke about bugs in the system. This shows that you’re paying attention to their needs and can relate to their pain points.

Don’t Overdo It:

While humor can be effective, you don’t want to overdo it. Too many jokes can make you come across as unprofessional or not serious about your business. One or two well-placed jokes can be enough to make your email stand out, without distracting from your main message.

Use Visuals:

Visual humor can be especially effective in sales follow-up emails. Consider adding a funny GIF or meme that relates to your message. Just make sure that it’s appropriate and won’t offend your prospect.

Keep it Short and Sweet: Finally, remember that your prospect is likely busy and doesn’t have time for a long, drawn-out email. Keep your message short and to the point, while still incorporating your humor. This will make it more likely that your prospect will actually read your email and respond.

Examples of funny sales follow-up email templates:

Now that you know some best practices for incorporating humor into your sales follow-up emails, let’s take a look at some examples that you can customize to fit your own style.

FOLLOW-UP 1:

Hi First Name,

This giant doll in the renowned Korean show “Squid Game” is a motion detector, but did you catch my “Trail email motions” included below?

Please reply with one of the two signals given below: 

1. Red light (full stop on our subsequent email motions)

2. Green light (Continue the motion to learn more about us)

I’m waiting for your response with anxious fingers.

Signature

FOLLOW-UP 2:

Hi First Name,

My previous e-mail may have gotten lost in your inbox like a needle in a haystack.

Let me help you find my ‘needle’ of an email in your ‘haystack’ of emails. I have attached my previous e-mail below for your reference.

Thanks,

Signature

FOLLOW-UP 3:

First Name,

Mario is on the run in search of his golden gleaming prospective clientele.

Do you want to be like Mario?

Please review the attached trail mail below.

Signature

FOLLOW-UP 4:

Are you exhausted from climbing the steps to find reliable sales intelligence? Because the stairs appear to go on forever. ☹

I can assist you in stopping the never-ending climb and saving you time by locating the right decision-makers for your sales and marketing teams.

For better clarity, I would appreciate it if you could go through the previous emails.

Cheers,

Signature

FOLLOW-UP 5:

Hi First Name,

They claim that sometimes all it takes is a gentle nudge. If you missed our email for any reason, we are here to remind you of it.

Please read the attached Trail Mail below as we would appreciate it if you could nudge us back!!

Cheers,

Signature

FOLLOW-UP 6:

Hi First Name,

You appear to be stuck on the Trail Mail floor!

Do you really wish to head out the Trail Mail floor?

Don’t worry, we schedule elevator maintenance frequently. 😉

We only hoped for your attention! I’d appreciate hearing your thoughts on the below topic as soon as possible.

Thanks,

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In conclusion, humor can be a powerful tool in sales follow-up emails. By establishing a personal connection with your prospect and making your message more memorable, you can differentiate yourself from the competition and increase your chances of closing a deal. Just remember to follow some best practices for using humor, and avoid common mistakes like being offensive or forgetting your main message.

If you’re ready to start incorporating humor into your sales follow-up email strategy, start by testing out some of the templates and tips that we’ve discussed in this article. Remember to track your response and conversion rates to see what’s working and what’s not. With a little bit of trial and error, you’ll be on your way to crafting sales follow-up emails that tickle your prospect’s funny bone and help you close more deals.