LinkedIn has become a hub for social selling.
Sellers and buyers are all there on LinkedIn- the trusted professional network.
We all agree that sales is a tough job and it’s getting tougher day by day.
On top of that, you have caller ids on phones and filters on emails that make it difficult to reach your prospects.
The biggest of them all is that your prospects are already overwhelmed with cold sales outreach.
LinkedIn messages have become popular and crowded but still offer a sense of verification as the prospect can view the sender’s profile in just a few clicks.
You just have to send the right message across to get your prospect’s attention.
But before that…
Prospects are going to check your profile, make sure:
Tips to write your “About” section on LinkedIn:
A profile with no updates would look inactive to anybody. If you can try sharing updates that relate to the industry or roles your prospects are from
You would need a sales intelligence tool like SMARTe to build a list of prospects. You cannot connect and target any prospect that you see on screen. Build a list using SMARTe keeping your ICP in mind that will have their contact details as well as LinkedIn URLs. Send out connection requests to this list.
You wouldn’t like someone connecting with you only to pitch instantly. To avoid being removed or blocked as a connection wait and meanwhile send a thank you note for accepting the connection request and keep interacting with the prospect’s posts.
Create personalized messages by researching the prospect, their company, or their activity on LinkedIn. But when the prospect’s profile does not have much content for personalization, you can create a message relevant to their job title. (LinkedIn Message templates below)
As you know subject lines play a key role, think of appropriate subject lines to go along with your message.
Most people check LinkedIn on their phones. Make sure your messages are short and to the point. Cut the fluff as Search Engine Journal says that messages under 400 characters performed 22% better than average.
P.S. Connection request allows 300 characters while LinkedIn InMail messages allow 1900 characters.
Now that you have all this information, here are some LinkedIn messaging templates. Change and personalize them according to your use.
“Hey {fn}, I’d love to connect with you!”
Or
“{fn}, I came across your profile via one of our mutual connections and I thought it’d be great to connect!”
Keep it simple. Often prospects do not pay attention to them and there is no proven way to know if connection messages improve acceptance rates.
“Hey when talking to other CMO they say they struggle with XYZ- do you relate to this as well?”
Customizing a message to be relevant to a group of people works when you have fewer data to personalize the message.
“We have noticed companies like yours usually invest in XYZ after they receive funding. Would this be relevant to you?”
Use this when you notice your prospect has posted an update about their company getting funded.
“At (your company), we help customers like (similar companies) solve XYZ by [VALUE PROP]. Does it make sense for me to give you more detail about how we do that?”
Instead of “Hey I’m checking in..” GIFs are a good way to recapture attention and throw a little bit of humour into the mix.
LinkedIn allows you to send voice notes. Try this to add curiosity and say something like
“Hey, got a question (industry or job title relevant question) for you. Do you think (current hot topic or debate in the prospects niche)?”
OR the value prop message as a voice note
“We help customers like (similar companies) solve (pain point) by (value prop). I won’t get into details now but if it makes sense to discuss more we can catch up over a quick call.”
Go ahead and use open-ended subject lines that ask questions instead of directly asking for a time.
“Does that make sense to you?”
“Can this be of any benefit to you?”
The above CTAs are good examples if you are looking to get detailed answers to your message.
Make the best out of everything
LinkedIn messages are one platform for prospecting. Along with this use Chrome Extensions like SMARTe’s to get accurate and verified mobile phone numbers and b2b emails of your prospects in a single click while browsing their LinkedIn profiles.
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