We’ve often heard sales pitches are unwanted, annoying, and sometimes looked down upon, but how about a sales pitch that’s music to the prospect’s ear and is desired, this isn’t a dream my friend; a sales pitch like that exists and that’s sales pitch for the Win!

Before we discover the ingredients for a winning sales pitch, let’s understand a few basics firsthand.

Sales Pitch?

Sales presentation where you share ideas, value propositions, and solutions to the prospect to induce purchase.

Right Perspective to start with:

What’s your Sales pitch about? Is it about running after a prospect to sell your product? Or is it about approaching with a master idea that’s exactly what they need to meet their business goals?

Technically, both might look similar, but perspective can just set things right from the start. Why would somebody care if it’s about you, your product, and your targets maybe, but they would surely care if it’s about them. Make it about THEM.

How to create a Winning Sales Pitch?

• Research

Before you devise any presentation, you need to know your prospect in terms of their pain points, and aspirations. Critical information like firmographic and technographic is an absolute addition to knowing your prospect closely.

• Relevant information

Once you know the needs, sync the research with your offerings and create a clear and concise pitch. There is a lot of information at your disposal, but not all make sense to your prospect, details about your product that connects with them is all that you need to talk about.

• TALK, but LISTEN too

Though a Sales pitch by definition is a presentation, we are not going by that quite literally. Two-way communication will add more value than just plain demonstration. Listening will uncover details that add to your research and keep the prospect at ease through the conversation.

• Fact it out

Don’t just state how you did it, let the Facts talk. Customer success stories, testimonies, and commonalities can be some really worthy ice-breakers and deserve a place for themselves in your pitch.

• Prospect at the heart of it

Having an edge over everything else, in the current scenario the only thing that cuts through the clutter after being genuine is personalizing, this works like magic. Don’t just go with the bland, one-for-all kind of pitch, have it more like a make-one-feel special way of pitching.

• Revise

Change is the only constant, each time you give a sales pitch there are inputs and experiences from customer interaction that when put to use can better your sales pitch for the next time.

• Just as much needed

Once you did your best, don’t be visibly pushy. We all are customers at some point in time, and no one of us wants to be told what and when to do. Closing should talk about a clear CTA, your USP, and how your product is the solution to their problem. Always keep room for further conversation.

Concluding statement:

Numbers still hold relevance but relationship building and partnerships are what stand taller than any other thing these days. Just the way we hear the unsaid, the customer too does the same. It’s majorly the value proposition they sign the deal for but the intangible value that your approach adds is considered too.

Discover your ideal prospect and deliver that winning sales pitch using SMARTe. May victory guide your way!