When it comes to finding high-quality leads and nurturing them into customers, it is essential for every sales or marketing team to have an effective B2B prospecting tool in place. The right B2B prospecting platform not only streamlines your sales process but also increases your team’s productivity by powering them with the most accurate prospect information. In the end, you want the ones that save you time and help you reach more prospects.

What is a B2B Prospecting Tool?

A B2B prospecting tool helps salespeople identify potential customers, reach out to them, and convert them into clients. With the right tools in place, you can make it easier for sales teams to have a quality conversation with their target contacts and qualify them immediately. On top of that, their actionable insights like firmographics and technographics enable your teams to perform effective prospects segmentation, taking your sales outreach to a whole new level.

Here are the 5 of the best B2B prospecting tools:

ZoomInfo:

Based in the US, ZoomInfo is a giant database that provides a ton of information you can use to qualify leads. Additionally, ZoomInfo lets you find the contact information for employees of your target accounts, create tailored prospect lists, and even see department organization charts. The platform has a Chrome extension which is CCPA-compliant and provides midstream data.

SMARTe:

With SMARTe, you can access high-quality global data that is powered by data science. Globally recognized for providing GDPR-compliant sales and marketing intelligence, SMARTe’s industry-leading solutions and integrations help clients boost revenue growth and improve sales and marketing ROI with access to 207M global decision-makers with direct mobile and email addresses. Through its easy-to-use Chrome plug-in, you can access accurate B2B sales data directly from websites and LinkedIn profiles where you spend most of your time.

Sign up for free: https://app.smarteinc.com/signup

Lusha:

With Lusha, sales reps can connect faster and more effectively with their leads, contacts, and candidates. Using data-enriched forms and an automated system for saving data into your CRM, this tool can help you build and nurture your database and increase conversions.

Cognism:

Cognism helps businesses find, engage, and close their dream prospects with premium data, including firmographics, technographics, sales trigger events, intent data, and business email verification. The company is a pure AI sales technology company that generates prospect data at scale enabling sales teams to grow and scale across all levels of the sales process.

Clearbit:

With Clearbit, you can identify which aspects of your website generate the most interest from anonymous website visitors. When an account is showing intent, your sales team gets an alert based on firmographic data so they can customize visitor experiences on your website in real time.

Furthermore, you can automate the verification of contact information and create highly targeted leads and accounts list keeping your lists up-to-date with the most current info. Additionally, you can set your own parameters for searching and creating preferred contact personas.

The right prospecting tool saves valuable prospecting time and allows salesfolks to get back to doing what they do best, that is, Selling.

Working in Sales or Marketing? Get an overview of how SMARTe differs from other players when it comes to accuracy and coverage. Join us for a free demo today to see our data platform in action.